Kritikala's blog

From Resin to Wrist

The bazaars of Hyderabad are a world of color and rhythm—the soft clink of bangles, the flash of mirrored stones, the glow of reds, greens, and golds stacked in endless rows. Stalls spill over with...

SUSTAINABLE CRAFTSMANSHIP: TRADITIONAL INDIAN METHODS OF UPCYCLING FABRIC

Traditional Indian methods like Kaithoon patchwork and Pipli appliqué turn fabric scraps into timeless creations. Discover how brands like Kritikala are embracing these techniques to promote sustai...

WHY TOTE BAGS ARE THE ULTIMATE MUST-HAVE ACCESSORY

The simple rectangular structure of the tote bag made it suitable for almost every activity under the sun! Since then, this silhouette has be adopted by many luxury brands like Hermes, Givenchy and...

HANDLOOMS: A TESTAMENT TO TRADITION AND SUSTAINABILITY

Discover the sustainable, eco-friendly, and culturally significant benefits of handloom weaving and Kritikala’s advocacy for this tradition through their Mangalgiri cotton sarees, empowering female...

NAVRATRI GIFTING: TAMBULAM BAGS WITH A CAUSE

Gifting is a vital aspect of Indian culture, symbolizing respect, gratitude and love across all celebrations. Tambulam, a ceremonial offering, includes auspicious items like betel leaves, sweets, a...