Kritikala's blog

CORPORATE GIFTING BEYOND CREWNECKS: ELEVATE YOUR BRAND WITH KRITIKALA’S HANDCRAFTED PRODUCTS

Corporate gifting has long been a cornerstone of business etiquette, fostering relationships, enhancing brand loyalty, and expressing appreciation. Yet, the typical corporate gifts like mass-manufa...

SUSTAINABLE CRAFTSMANSHIP: TRADITIONAL INDIAN METHODS OF UPCYCLING FABRIC

Traditional Indian methods like Kaithoon patchwork and Pipli appliqué turn fabric scraps into timeless creations. Discover how brands like Kritikala are embracing these techniques to promote sustai...

WHY TOTE BAGS ARE THE ULTIMATE MUST-HAVE ACCESSORY

The simple rectangular structure of the tote bag made it suitable for almost every activity under the sun! Since then, this silhouette has be adopted by many luxury brands like Hermes, Givenchy and...

HANDLOOMS: A TESTAMENT TO TRADITION AND SUSTAINABILITY

Discover the sustainable, eco-friendly, and culturally significant benefits of handloom weaving and Kritikala’s advocacy for this tradition through their Mangalgiri cotton sarees, empowering female...

CATALYSTS FOR CHANGE: WOMEN-LED MSMES AND THEIR IMPACT ON LOCAL COMMUNITIES

Empowering women is imperative for poverty reduction and sustainable development. In India, MSMEs play a vital role, particularly for women in non-urban areas with restraints pertaining to capital,...

NAVRATRI GIFTING: TAMBULAM BAGS WITH A CAUSE

Gifting is a vital aspect of Indian culture, symbolizing respect, gratitude and love across all celebrations. Tambulam, a ceremonial offering, includes auspicious items like betel leaves, sweets, a...