Made by women | Rooted in craft
Find your favourite collection
Kritikala brings together women artisans from low-income communities in Hyderabad with India's rich textile and craft traditions. Together, we create clothing and lifestyle products that are functional, distinctive and affordable.
SHOP CUSTOMER FAVOURITES
Bestsellers You'll Love
Plum Pink Straight Fit Mercerized Ikat Embroidered Kurta
Sale price₹ 2,800.00
Sleeveless A line Summer frock
Sale price₹ 2,100.00
Embroidery White Canvas Tote Bag
Sale price₹ 780.00
Reversible nehru jacket in red & yellow kalamkari
Sale price₹ 1,650.00
Black ikat saree with hand embroidery
Sale price₹ 5,000.00
Teal Straight Fit Mercerized Ikat Printed Kurta
Sale price₹ 2,800.00
Straight kurta in Teal Blue Ikat with "angarkha" style yoke
Sale price₹ 1,950.00
Yellow Floral kalamkari Dress with a Boat neck
Sale price₹ 2,100.00
OFFWHITE TUNIC WITH EMBROIDERED PLACKET
Sale price₹ 850.00
Ikat Toran Or Bunting Decoration For Walls And Doors.
Sale priceFrom ₹ 360.00
SHOP CUSTOMER FAVOURITES
Bestsellers You'll Love
Red kalamkari Quilted tote bag
Sale price₹ 950.00
QUILTED BLACK AND RED IKAT PURSE BAG WITH POCKETS
Sale price₹ 825.00
Maroon Ikat Duffle Bag
Sale price₹ 1,600.00
Canvas tote bag with small flower embroidery
Sale priceFrom ₹ 355.00
Black Easy Slip Quilted 13" Laptop Sleeve
Sale price₹ 550.00
LOVED BY CUSTOMERS ACROSS INDIA
Real People. Real Stories.
Handembroidered handloom sarees
Sarees That Tell A Story
Our beautiful handloom sarees bring together crafts from different parts of the country. Soft handloom cottons from Bengal embellished with banjara embroidery from Telangana. Double ikat sarees from Pochampally with delicate embroidery
Lac Bangles from Hyderabad
Real people. Real stories
Customer Reviews
Absolutely love the quality and craftsmanship. The bag is even more beautiful in person and the stitching is flawless.
Received so many compliments! The fabric feels premium and the colors are exactly as shown on the website.
Fast delivery and thoughtful packaging. This has become my go-to for gifting — truly handcrafted with love.
The attention to detail is incredible. You can tell each piece is made by skilled artisans. Highly recommend Kritikala!
Fast delivery and thoughtful packaging. This has become my go-to for gifting — truly handcrafted with love.
Fast delivery and thoughtful packaging. This has become my go-to for gifting — truly handcrafted with love.
Fast delivery and thoughtful packaging. This has become my go-to for gifting — truly handcrafted with love.
Traditional Indian textiles
Our Fabric Stories
Heritage weaves. Handcrafted by generations. Woven for your everyday.
Traditional Indian textiles
#1 Kalamkari cotton
Kalamkari is a beautiful Indian textile from the coastal city of Machalipatnam in Andhra Pradesh. This fabric is made by hand block printing cotton cloth with dyes made from naturally sourced vegetable materials. The muted colours and traditional floral prints make a beautiful aesthetic.
Traditional Indian Textiles
#2 Ikkat cotton
Ikat is a tie and dye fabric from the villages around Pochampally in Telanganga. The yarn is resist dyed to make up the patterns before put on the looms. The tricky dyeing process is usually done by women, while you would see men sitting on the looms to weave the fabric
Traditional Indian Textiles
#3 Mangalgiri Cotton
Hand woven on pit looms in the areas around Mangalgiri town in Guntur District of Andhra Pradesh, Mangalgiri cotton is one of India's premier cotton fabrics. It is a tightly woven fabric with a soft feel. It is often woven with two different colours of yarn in the warp and weft giving the fabric a unique double shaded look.
Handcrafted products
COD available