Kritikala's blog

CORPORATE GIFTING BEYOND CREWNECKS: ELEVATE YOUR BRAND WITH KRITIKALA’S HANDCRAFTED PRODUCTS

Corporate gifting has long been a cornerstone of business etiquette, fostering relationships, enhancing brand loyalty, and expressing appreciation. Yet, the typical corporate gifts like mass-manufa...

SUSTAINABLE CRAFTSMANSHIP: TRADITIONAL INDIAN METHODS OF UPCYCLING FABRIC

Traditional Indian methods like Kaithoon patchwork and Pipli appliqué turn fabric scraps into timeless creations. Discover how brands like Kritikala are embracing these techniques to promote sustai...

HANDLOOMS: A TESTAMENT TO TRADITION AND SUSTAINABILITY

Discover the sustainable, eco-friendly, and culturally significant benefits of handloom weaving and Kritikala’s advocacy for this tradition through their Mangalgiri cotton sarees, empowering female...

NAVRATRI GIFTING: TAMBULAM BAGS WITH A CAUSE

Gifting is a vital aspect of Indian culture, symbolizing respect, gratitude and love across all celebrations. Tambulam, a ceremonial offering, includes auspicious items like betel leaves, sweets, a...